DISQUS

Jared O'Toole · 10 months ago

So many small businesses simply don't understand the ROI that comes from blogging.

1 of the biggest barriers I have seen with blogging is when people say "I am not a writer". I used to think this way also but then I realized I should blog like I talk. Once I realized that it became easy. But again so many people don't think they can do that. Frustrating haha.
Wayne Liew · 10 months ago

I think when they hear about social media marketing or blogging, the first thing that will come to their mind is the measurement. They don't realize that unlike their usual ROIs, social media marketing uses a set of totally different metrics.

Actually, most business owners don't realize that it is better not to be a writer. If you are not a good writer, you can present yourself better in front of your audience. Thus, a blogger doesn't need to be a good writer.
David · 9 months ago

Thank you for the mention. I really appreciate it. Great biz buzz. :) I am working with many business clients right now that are or want to get into blogging, so I hope to write more articles about their experiences, if they'll let me. ;)
Wayne Liew · 9 months ago

Hey David,

You're welcome. That's a cool concept and by the way, thanks for sharing another site of yours here (never knew about it). Subscribed to your RSS feed.