DISQUS

Tibi Puiu · 1 year ago

Brilliant post Wayne! You've hit the top 10 points, dead on. Actually a lot of my clients don't even own a blog, because they find it to be a complete waste of time (I do both blogging and regular websites consulting). I immediately explain to them what marvelous tools blogs can be and advise them to at least give it a chance. Most e-mail me back and tell me that setting up a blog, was the best advice they got for their online business.

Adam Donkus · 1 year ago

Great post, I'll have to use this as a resource for clients that are a bit reluctant to start a blog.

Cindy King · 1 year ago

Great points Wayne!
I really appreciated reading them right now.

Just started a company a couple of months ago and chose to start off with a blog, two in fact, instead of a traditional brochure style website.

I've had some surprised reactions from other businesses. "Oh but your website is only a blog" type reaction

But I really like all of the feedback from readers that the blog gives me. I'm sure the blog actually gives me more market research information than a traditional website would have.

This is critical for a company just starting out. And, guess what? The market feedback has lead me to readjust my target audiences. There is a lot to say for business blogging.

The brochure website will probably come later - right now learning WordPress was my priority. One thing at a time.

LeeChien · 1 year ago

hey wayne, this is really a good and informative post! i like it very much, very detailed yet very understandable as well. good reference for everyone!

Jon Marks · 1 year ago

Hey, congratulations on surviving "the dreaded Google PR Update" ;-)

Dani · 1 year ago

Nice one! but don't know whether it will happen for malaysia companies..

InterNet Age · 1 year ago

You mention a few ideas that I have not tried yet. To me the biggest downfall is the resources that a company must invest. To keep a blog alive with fresh content and maintained posts takes time. Thanks for the great post

PPC · 1 year ago

Great post. I will definitely be making use of your expert advice to get more of our clients to start making use of this important marketing tool. Thanks

Jamie · 1 year ago

The idea that simply creating a blog for a business will create more revenue for the business is ludicrous. Unfortunately, many businesses continue to create them without any idea what the objectives of the blog truly are. Without knowing what the objectives are, most corporate blogs become a collection of posts about their latest product, their latest news, and other stuff that most people have no interest in (such as their 15% off father's day sale). There's no reason to put this information into a blog format when there are plenty of other places on a "regular" website where this information could (and should) reside. Just a thought...